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Spanning fragrance, lip, eye and nail categories, the range combines bold colors, collectible packaging and nostalgic design elements.
August 17, 2026
By: Lianna Albrizio
Snap, a developer and distributor of beauty and lifestyle brands, is coloring CVS shelves with its new retro-inspired Crayola Beauty collection at the retailer.
“Generations of consumers have grown up with Crayola, creating a lasting emotional connection to our colors and the creativity they inspire,” said April Heeren, senior director Americans Outbound Licensing at Crayola. “This collection taps into that nostalgia in a fresh and unexpected way, transforming beloved Crayola hues into beauty products that encourage self-expression, individuality, and a little everyday fun.”
Featuring playful vintage-inspired details including retro rainbows, cassette tapes, collectible fragrance tins and wearable beauty accessories, the line reimagines the joyful spirit of Crayola through a modern beauty lens designed for today’s aged-up consumer, per brand officials.
Drawing inspiration from Crayola shades including Laser Lemon, Razzle Dazzle Rose, Caribbean Green and Pink Sherbert, officials say the collection transforms some of the brand’s most recognizable colors into trend-forward beauty products that evoke creativity and feel-good memories from childhood. Spanning fragrance, lip, eye and nail categories, the range combines bold colors, collectible packaging and nostalgic design elements.
Products include:Lip Glaze Bag Charm;Aroma Roller Disco: Neon Breeze Collection;Aroma Roller Disco: Berry Fizz Collection;Double Trouble: 12 Days of Glaze & Fragrance;Four Shimmer Lip Stix & Beauty Pouch Set;Four Color Eye Stix & Beauty Pouch Set;Two Color Lip Butters & Beauty Pouch Set; andBody Mist.
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